Author: Spiro Pappadopoulos

  • Realtors, define your advantage:

    You are a Realtor, and you care about how to be the best in your market. Ok Then. Let’s talk strategy here. Let’s discuss facts. Let’s decide how to beat your competition. Facts: 1) Realtors do not compete on price. Commissions are industry standard percentages. If you sell one home this year you will make…

  • Court your Creative – Takeaway from Today

    What is your skill, your value, what sets you apart? If you are successful at marketing in any sense, it is your creative tendencies, your ability to connect people to products with stories and explanations. It is your ability to leverage tools in your bag to create, implement, deliver, and manage your marketing efforts. Your…

  • Want to Use QR Codes? Two Critical Steps

    Qr codes get a lot of talk these days, they seem to be popping up everywhere and businesses and publications are in the process of integrating them into their signage, menus, marketing materials, and other printed media. I am assuming you know what a QR codes is at this point, and won’t waste any time…

  • Easter Ideas

    What are you doing to promote your Easter Day Offerings as the week starts? Do you have a page on your website explaining your hours, menu, and reservation policy? Do you have a schedule for sharing that page on your social profiles (Facebook etc)? Have you sent an email to your list with all this…

  • Must Do Facebook Marketing Tactic

    Must Do Facebook Marketing Tactic

    There are strategies to achieve goals, and inside those strategies, there are tactics that help you accomplish them. Today lets focus on a tactic that will help you succeed in your strategy to market better on Facebook. Clean up your Facebook Stream I have written a few times about interaction being key to marketing success…

  • Still think I am crazy? Groupon will Fail.

    A while back I wrote a post, predicting that Groupon as we knew it then would not be a viable business. I was motivated by them turning down 6 Billion dollars from google, in what may turn out to be a disastrous business decision. At the time many many many people commented, tweeted, and refuted my claims. Most liked to consume…

  • Why location is more important today than yesterday..

    … but not as important as tomorrow. What are the implications of social posting on location by consumers? A recent report by ListenLogic – 25% of social media shopping conversations are posted by consumers while they are in an actual store. Fueled by the explosive growth of the smartphone market share, consumers are commenting on their…