Author: Spiro Pappadopoulos
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Why your competitors are beating you online.
What do today’s most successful companies do better than you do when it comes to marketing online? They are open, honest, transparent, accessible, upfront, and forthcoming with details and pricing. Here is why that matters, and some quick ways to tell how far behind you are. Today, your web presence is increasingly becoming the storefront…
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A Blog is your Lynchpin
A blog gives your business a voice, a chance to say what you do, and why. It gives you a chance today to explain these things and to have that message read at your audience’s leisure, to be found via Google and read well into the future, and to be available for you to share…
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Cut the Fat. Refresh. Bring the Noise.
Do you look around your business, office, organization and see people’s habits that are slowing your progress or jeopardizing the future existence of your business? Is there a growing feeling that you need to adjust the way you do things to get to where you should be? Does it feel like you have more things…
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Facebook says: You are Invisible Unless You Engage
I was looking at my most popular posts in the past month, and one that jumped out at me was the one I wrote about a Quiet Facebook Change most people don’t even know about. By looking at the amount of views that one post got, I wanted to follow up on the topic as…
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4 iPhone Apps to help you run your Restaurant
If you have an iPhone and you work or own a restaurant there are several Apps that can help you run it and promote it better. 1) Foodspotting With their slogan: ‘The best foods and where to find them’ foodspotting tips you off as to what it is about. The Apps users highlight dishes they…
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How Can a Blog Help Market Your Restaurant Beyond SEO?
You run a restaurant. One of your responsibilities, of which there are many, is Marketing. In recent years you have invested in marketing online, like everyone else you have tried your best to: Maintain an up to date website Actively collect, and send to, a growing email list Keep fresh content on your facebook and…
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‘Groupon Now’ may be too late
In what seems like an admission to me that their business model is non-defendable, and likely not to be long-lasting, Groupon is readying a new way to distribute deals. What they’re calling Groupon Now. users will download a GPS ready app, and search for deals near where they are via their smart phones. What does…