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Author: Spiro Pappadopoulos

  • A Social Media Ratio – The GuestFeed EFT

    You can overdo it when it comes to social media marketing. After a while you just know when you are pushing it, but for you newbies, here is a guide to help you know when to say when. Use the EFT Ratio, a social media marketing law developed by me for GuestFeed. The EFT Ratio…

  • Your Restaurant Should Be In Video

    There are many ways to share via social media, but without a question Videos are king. Think about it this way:  What can you share via social media? All your messages are either text, picture, audio, or video based. Of those, Video can convey an incredible amount of information without putting much burden on the recipient.…

  • 2011: What Social Will Do For You

    The year will soon be 2011, and whether you are ready or not Social Media will define, add to, and most certainly enhance the following: (with links to posts on each topic) Your Business Reputation – People are talking about you online, whether you choose to participate or not. (A blog that builds reputation) Your Customer…

  • Restaurant Holiday Social Media Must Do Checklist

    Often I am too busy representing restuarants via Guestfeed or through some other partnership that I take for granted what we do. Then I come across examples of what other people are doing and I feel like they are missing something. There are some things that Every restaurant should be doing right now. Here they…

  • Step Up Your Photo Game

    In your social media marketing efforts it is important to incorporate as much photo and video sharing as possible. That means you need to generate these images on a regular and ongoing basis. That is one of the core services that GuestFeed provides for our clients, proffesional photography. The truth is much of it should…

  • Restaurant Marketing Via Social Media 5 Things to Do Today

    Not up to speed with social media marketing for your restaurant? You need to get going and here is the formula for a beginner or a slacker. Start Social Media Marketing Today: Five Things To Do 1) Get a HootSuite account and link all your accounts to it so you can manage them from a…

  • What Can Followers Do for Your Business?

    Skeptics of social media marketing have a lot of excuses for why they don’t do it, why they don’t have time for it, and why ‘their customers’ don’t really use it. But what they really are asking is: How can a strong twitter and facebook following help me solve business problems my restaurant faces and…

  • Real Time Equals Success in Social Media

    To Your Customers Social Media is about Right Now. Let’s keep it that simple, remember this: To your customers social media is about right now. When they are posting, commenting, and otherwise sharing it is about the moment. To fully take advantage of your marketing efforts, the content creation, sharing, and presence you have built,…