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Category: Food and Drink

  • Groupon the Restaurant Killer

    My original Groupon post was written when Groupon turned down billions from Google, and I wrote they would fail or have to adjust their deals. Fail is a strong word and the headline ‘Why Groupon Will Fail’ has served me well in getting people to read then stop and think about the fact that Groupon…

  • Build Social Proof for Your Restaurant

    Note: I have written a Post Full of Examples due to the popularity of this post here: Social Proof You have heard it before: This is social media, be social. Interact with people who post on your wall, who tweet about their dinner the night before, and post reviews of your restaurant online. Doing so…

  • Three Key Shifts to Your Email Marketing Strategy

    I have a few questions for you. If it is so old school why is email still the most effective way for you to reach your customers today? Why are people writing a thousand articles a week about foursquare when it can hardly be shown to work in more than a handful of cities? I…

  • An Amazing Thing Happened.

    I recently took on a new client, a restaurant that was struggling under the pressure of a tough economy, an insanely high payroll, and zero web/social presence. The losses were mounting and it was too late to capitalize on the Holiday season. This was the type of client that we would normally not take on,…

  • Restaurant Servers, Get Social Now.

    I have long wanted to write about this, but just always wished I didn’t have to. Since my wishes have gone unanswered I have given in to the temptation. A friendly order for restaurant servers everywhere. Take it from me, a restaurant owner and marketer. RESTAURANT SERVERS YOU NEED TO GET SOCIAL NOW To my…

  • Marketing to the Calendar

    Its easy to get caught up in the technology, the latest Quora/hashable app du jour… and trust me I love them all, but you have to apply every thing you do to real life. Often times that means taking a step back and thinking, simple right? Well most of us get caught up in our…

  • The Year Ahead: Five Goals for Social Media Marketing

    It is natural to look at all the parts of your business operations at this time of year and make plans for where you want to go. So where should your Social Media efforts point in 2011? Most likely a ton of places, but there are some ideas and themes that you should make part…

  • Your Restaurant Should Be In Video

    There are many ways to share via social media, but without a question Videos are king. Think about it this way:  What can you share via social media? All your messages are either text, picture, audio, or video based. Of those, Video can convey an incredible amount of information without putting much burden on the recipient.…