Category: Facebook
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The Problem with Facebook’s Zip Code Ads
A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…
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Social Media Monitoring for Marketing
Where are you when your potential customers are talking? Social media provides a chance to hear things you would never hear before, find customers you would never find before, and make connections that lead to sales you would never make before. The key is to be there to capitalize on the thought, comment, mention that…
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Facebook Marketing to Your Zip Code
From the ‘What Took So Long’ category, Facebook has finally made it possible to show adds just to the zip code/s that you select. Previously advertisers were only able to narrow with country, state, or province. Now with much more focused geographical targeting Facebook ads could be used to promote civic programs and political campaigns,…
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Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
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Getting the most from your Blog?
Thoughts from the Beach… Whether a small business or a professional your blog is not only a part of your online marketing efforts, it should be your lynchpin that holds it all together. Now since you are creating posts that share valuable and interesting information and offers on a regular basis it is time to make…
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Google Plus – Business Ideas
By now you have heard about Google+, its a brand new social network that seems to have a ton of potential. I am not going to go over what its features are, as there are a thousand such articles already. What I am going to do is give you a few reasons to check…