Qr codes get a lot of talk these days, they seem to be popping up everywhere and businesses and publications are in the process of integrating them into their signage, menus, marketing materials, and other printed media. I am assuming you know what a QR codes is at this point, and won’t waste any time going over the details of what they are here.
It is easy to create, print, and share them as we know. it is not as easy to get them adopted by YOUR audience, and to do that is the only way you are going to get any return on your effort. So what do you have to do to accomplish that?
Two Parts to Driving QR code adoption in your Audience:
1) Educate Your audience about what a QR code is, what they need to read it (smartphone and app), and the fact that they need to scan/take a picture of the code to get to the content.
2) Create compelling non-print content or print content that is not possible to share on the given card/menu/sign.
In the preceding example a newspaper uses QR codes to link to video content on their webpage. There is no way for the paper to share that via their traditional print product so this is a great use of Qr codes, and with the way they explain the procedure anyone who reads the article and is interested will likely give it a try with their smartphone. Driving traffic and engagement with the newspaper’s online presence and if the content is high quality it is likely the next time the reader comes across a QR code from this newspaper they will simply scan without much prodding. Thats the idea after all.
At GuestFeed we help our clients create creative and magnetic uses of Qr Codes in their offline marketing materials. First by educating then creating content that gets people scanning.I am Spirocks on Twitter.