So I am embarking on a new project with my clients, to utilize the tools google has given us in Google plus to organize and market to their customers, prospective customers, and the world in general. First we are using gmail to maintain customer database, and then we are organizing these customers into circles by things they have in common. For instance a realtor is grouping buyers into price range circles, and town circles. In this way she will be able to share only that which is relevant to each group and never be intrusive.
Here is a video explaining a bit more about circles:
Even if the customer is not using Google Plus she will receive an email notifying her of what the realtor is sharing, the versatility of Google Plus will allow my client to share the stunning photos, videos, and written work we do with her in a variety of ways. Gmail will allow her to record all pertinent contact details both at her computer and via her smartphone. Here is the variety of information that Gmail will manage for each customer:
As you can see for a small business or professional the contact data is clearly sufficient with multiple notes sections that can be added for further customization. Couple that with the amazing google plus sharing technology, including video chat, and you have a dynamic FREE CMR and Marketing solution for the mobile entrepreneur and professional.
I will explain further in this video:
Let me know what you think in the comments, or hit me up on twitter: @spirocksI am Spirocks on Twitter.