Realtor Marketing is stuck in the 1990′s and if you are in the industry it is your job to break away from the pack. Stop with your non-targeted bulk mail program, stop with your generic websites, and understand that customers want to find a local expert to sell their home.
How do you demonstrate that you are the Expert they seek?
That is what Realtor Marketing must be about today. There is no longer the ability to hide behind your picture on a for sale sign or your trophy chest of awards from the parent company. Now is the time to understand that like homes, realtors are found online. What is your online presence saying about you?
An effective Realtor Marketing Campaign will highlight your expertise, make it easily found, and a difficult accomplishment to surpass. It will be built by sharing who you are, what you know, and how you are doing it today online. It will take the form of blog posts, videos, data driven reports, and good old fashioned testimonials. That is what you need to do.
Time, Know How, and Consistency are the Currency you Need to get there.
Here is what today’s Realtor Marketing is Not: It is not going to happen by plugging your agent ID into a pre-made website template. It is not going to happen without a consistent effort. It is not going to happen if you are satisfied with milking old contacts and not prepared to invest to create new ones. But then again, if it was that easy you would have to do something even greater to get a dominant market position.
This is a plan for those determined to be the best in their market, its not an attractive plan to those who are happy to be also rans.
What is your vision of where you want to be in 3 years?
I am working with Realtors who are setting their sights on market dominance, on demonstrating their skill and knowledge in a way that puts new clients at ease. These are brokers and agents that have the wherewithal to invest in themselves. As a realtor, you are the brand, the homes you are selling will come and go, and you will remain.
This is about building your stature in the community honestly, by demonstrating your skill and understanding. This is the new reality, and you are invited to join. Let’s build your future together.
I am Spirocks on Twitter.