Social Contests – Drive Connections and Interactions

Quick, what does a local mailer cost you? What does a newspaper ad cost for one day of exposure? What does a magazine ad cost?

Now what do a pair of tickets to a game cost?

Which is more?

Check out this promotion I am running using a pair of tickets and $20 of promoted posts on facebook:

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The details of the contest are as follows:

SAUCE WINGS and Spirocks are giving away Red Sox Tickets and Dinner for Two Friday June 28th 2013 in a specialty contest running from today through Tuesday, June 25th, 2013

The contest can be entered three ways to better your chances to win:

  1. Follow @Spirocks and @SauceWings on Twitter, and Tweet the contest with the hashtags: #SauceGiveaway #SaucetheSox
  2. Like Sauce Wings on Facebook at Facebook.com/SauceWings, and Share the contest announcement post on your page
  3. Follow @Spirocks on Instagram, and post the photo at the top of this page with the caption tagging @Spirocks and hashtag #SauceGiveaway #SaucetheSox

The results are pretty good, over 6k people have viewed the facebook post, we gained 120+ likes, it has been posted on instagram by over 20 people, and twitter has been kind to the hashtags as well. $120 investment and long lasting connections that will be part of what we do in the future online.

What do you think? Let me know in the comments or find me on twitter.


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