It seems like Real Estate was made to be marketed online, the time, travel, and money it saves to sort through homes first online makes it hard to imagine a time when we would have to drive around to see a bunch of property we had no desire to buy. Social media provides the connections to people that a Realtor needs to show the property they are selling.
Take this quote from Beverly K. Thorne, Senior Vice President, Marketing Century 21 Real Estate LLC
“With approximately 94% of home buyers starting their home search online, we turned our focus to driving these consumers directly to Century 21 brokers and their agents. This decision was not always popular with all of our system brokers; however, the results have proven that it was a sound strategic decision. In the first year of digital strategy, we realized a 65% increase in leads to our franchisees, while decreasing our cost per lead by 50%. Since that time, we have increased our leads by an additional 40% and cut our cost per lead incrementally by 33%.”