Who needs Groupon?
Keep all the revenue and stir up some serious business along the way. In this post I am going to explain how with an example I just put together for Evenfall Restaurant, it’s a home grown group buying marketing campaign. It’s Mojito Time.
The Hook: The more people that buy the cheaper it gets.
Evenfall is well known for having the best Mojitos in the area, with elbow grease, fresh muddled mint and lime, and some silver rum they serve them in pint glasses and they serve them often in the summer months. So for this promotion we decided to lower the price every week that at least 100 mojitos were sold. We started by reducing the price from $8 to $5 for the first ten day run. The every week until mid August the price will be reduced by 50 cents until it reaches $1 a Mojito.
I created a page on the restaurants blog dedicated to the promotion, you can see that here: (Make My Mojito Cheaper) and shared it via Twitter, Facebook, and a soon to be released email blast.
As the promotion progresses the deal gets more and more enticing, it is timed to coincide with the slowest season of the year for the restaurant and designed to drive businesses during the dog days of summer with ridiculously cheap mojitos. Read on to see the consideration I took, and why it makes sense for the restaurant…