Video represents the holy grail of online marketing, its ability to communicate with viewers trumps all other forms of online marketing.
Why is that?
Well if you were marketing your Real Estate Company for instance it would give you the ability to all at once show your personality, your expertise, as well as the unadulterated view of the homes you are selling with people in them. It demonstrates and explains so much more than can be read or spoken in that amount of time.
Why is time so important?
Time matters for a crucial reason which is that your audience will only give you a tiny bit before they move on. So if you spend 15 seconds explaining your knowledge of the industry, that is all you will get and you won’t have the chance to talk about what you are selling whether it is a home, a 45 day dry aged rib-eye, or anything for that matter.
Video allows you to address time in two important ways.
First it allows you to make the most of the time a viewer is watching, the visuals aid in telling a story that doesn’t need to be spoken or read. Secondly video stretches the time you have with your audience, studies have shown that more than 3 out of 5 said they would watch videos for at least 2 minutes. That is an incredible amount of face time in today’s 140 character message world.
A real estate agent might garner two minutes or more of face time with prospective clients by creating informative videos answering common questions about the market. Like this one: Matt Mclennan
Which may get you results like this:
@spirocks videos shot at N And great kitchen and Haverhill beautiful condo- BOTH sold this morning- winning
— Matt McLennan (@C21Mclennan) January 5, 2013
Time also matters if you are paying for your marketing to be distributed, for instance if you are deciding between a direct mail campaign or a television spot on local cable, how much are you spending and how much of a message are you communicating? If you do direct mail you can cram as much info as you can onto a over sized postcard for a relatively affordable amount. I did that for my wing joint Sauce, and found that I could get a few pictures on the mailing side and the whole menu on the face of the card. But it left a lot of questions unanswered and we got the phone calls to prove it. Recently one of my clients decided that his money was best invested in a short TV commercial on local television. I am currently editing a 15 second spot for his store which will be able to convey so much information that we would have been unable to otherwise. Like they say a picture is worth a thousand words and a video may be worth 10,000.
When that video is finished I will link to it here as well.
Video is the best medium for dealing with the two biggest issues that time presents, attention span and cost.
Let me know if you have questions how video can integrate into your small business marketing plan.