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How to Use Instagram Video for Business

Spiro Pappadopoulos

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Rocking out the new @Saucewings Shandy. Hibiscus – jalapeño – lemon/limeade — $5 for 24oz — ID required

A post shared by Spiro Pappadopoulos (@spirocks) on Jul 29, 2014 at 6:48pm PDT


An old journalism saying goes: “Show me, don’t tell me.”

When you are introducing a product or service it is better to show the qualities that make it the best than simply saying it is the best. By showing you enable the viewer to decide for himself that it is the best, not question you declaring it the best.

Recently at one of my restaurants, Sauce, we decided to make a homemade Shandy we thought would make other shandy beers feel shame. So we added a homemade hibiscus – jalapeño – lemon/limeade to a full can of genesee cream ale in a 24oz cup.

To launch it we made the above instagram video.

Show, don’t Tell.

I am Spirocks on Twitter.

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Filed Under: Make Local Sell Local

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