Its easy to say… you should do video for your business. Its harder to actually do it. I have had the pleasure of working with some business people in the past few years to actually make it happen for them, and for my own businesses like Sauce. So I thought it would be worthwhile to actually show you the types of video marketing that we are doing, and give you a chance to think about what kind might be a match for you.
Sauce Super Bowl Video
This is an example of how you can use video to start a conversation, we put it right on our website’s front page this week, and have shared it through our social media channels as well. Its fun and not supposed to be a hollywood blockbuster. Video is a threshold breaker, it is an investment of time and creativity that the vast majority of business people wont make. How many wing places in the state of Massachusetts made a video marketing their their super bowl catering? I would venture to say one.
Century 21 McLennan and Company
This is an example of video marketing that educates the consumer, it is intended to demonstrate the knowledge and partnerships of one of the Merrimack Valley’s most successful real estate brokers, Matt Mclennan. His investment in video and online marketing have set him even further apart from his competitors. Those who hire him to sell their home or help them buy one, know at once that he will leverage both modern and traditional media to sell their home. Hell he sold mine and got one of the highest per square foot prices for any home sold in my town in 2012. Oh and he did it in one month… These videos are an opportunity for Matt to shed light on his company and his knowledge of how to get deals done. Examples are his video series on Short Sales where he and his short sale specialist discuss the various short sale specifics, to his current series on mortgage questions with a mortgage broker he works with (above), Matt uses video to both spotlight his properties and also educate the public. He is a front runner in our market on many levels and his use of video is definitely one of them.
J Borstell Property Video
Jeff Borstell is a Real Estate Advisor from J Borstell Real Estate in Tewksbury, they are a multi-generational brokerage that not only sells homes, but also helps builders find property to flip. Jeff has begun using video to document the process as he finds the properties and sees them through to completion. The video above highlights one of his current projects and as you can see he uses the medium to virtually show the property. Much as he would in person, but in this way he is able to immediately vet out if a home is a potential fit for a buyer, and also reach buyers that he may not otherwise.
Video marketing is daunting to start, you have to be on camera in most cases, and in the end it is all about whether you are comfortable enough to stand out from the crowd. If you want to discuss any of the above with me, just let me know. @spirocks on Twitter or: