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Author: Spiro Pappadopoulos

  • Last Minute Restaurant Valentine’s Day Marketing

    Its one of the biggest weekends of the year for restaurants, and it is only days away. Are you doing what you can to make it the best it can be? At GuestFeed we are working overtime to help our clients capitalize. Here are four things you can do yourself starting today to make this…

  • Groupon the Restaurant Killer

    My original Groupon post was written when Groupon turned down billions from Google, and I wrote they would fail or have to adjust their deals. Fail is a strong word and the headline ‘Why Groupon Will Fail’ has served me well in getting people to read then stop and think about the fact that Groupon…

  • Groupon Super Bowl Ad, Social Media #Fail

    I am no fan of Groupon for restaurant marketing. The company seems to be money hungry enough to look past making sure its clients can handle their offers, and in the process they are alienating some of their base. But their Super Bowl ad took it to a whole new level with its insensitivity. Watch…

  • Must Have Facebook Tool

    If you are true to your commitment to monitor your social media presence you will soon learn you need help. Social media is 24/7 and comments regarding your restaurant, brand, or personal name are being made all the time. Google alerts sifts through most of the web, twitter searches can automatically fill a feed and…

  • Build Social Proof for Your Restaurant

    Note: I have written a Post Full of Examples due to the popularity of this post here: Social Proof You have heard it before: This is social media, be social. Interact with people who post on your wall, who tweet about their dinner the night before, and post reviews of your restaurant online. Doing so…

  • Three Key Shifts to Your Email Marketing Strategy

    I have a few questions for you. If it is so old school why is email still the most effective way for you to reach your customers today? Why are people writing a thousand articles a week about foursquare when it can hardly be shown to work in more than a handful of cities? I…

  • An Amazing Thing Happened.

    I recently took on a new client, a restaurant that was struggling under the pressure of a tough economy, an insanely high payroll, and zero web/social presence. The losses were mounting and it was too late to capitalize on the Holiday season. This was the type of client that we would normally not take on,…

  • When Calamity Strikes: Use your Connections

    It’s the seventh big snowstorm of the winter, and another is bearing down on the east coast. Businesses of all types are open/closed and in limbo. Customers are wondering if they are open, so: Are you being proactive about it and answering them? Make sure you use your connections. Quickly: A) You should not take…