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Author: Spiro Pappadopoulos

  • Why Groupon Will Fail

    When you look at your marketing options, Groupon should be the first off the list. This is a fact I will outline for you in detail. I have linked you to some of the most poignant and well written articles I could find to back my claims up, so on with it: Why Groupon will…

  • Do You Stand Out from the Noise of Social Media?

    Crafting your social media campaigns to stand out, like this orange I saw on the beach, is critical to success. There is simply to much being thrown at people to do what the guy nest to you is doing and expect results. Here are some tips… What not to do: 1)   Repeat the same message…

  • Example: Real Time Social Media Customer Relations

    Recently I wrote a post about how your customers view social media as real time, and today I had a experience that serves as a good example to share: (name and face blacked out for obvious reasons) Here you can see a customer and Facebook friend of Evenfall Restaurant, sent a Facebook message complaining about…

  • 3 Reasons Why Accepting Online Reservations Is Important

    Recently I started working with a new client who has not yet decided to use an online reservation system. As I prepared my reasoning for why his restaurant should, I decided to write it here for you. 1) Online Reservations accept your customer’s requests when THEY want to reserve a spot at your restaurant. 24/7…

  • Give your Wifi Away. Now.

    You spend time on promoting your restaurant via social media right? Then why are you among the restaurants/bars/cafes that do not give free wifi to your guests? In case you are missing my point: Your bar or restaurant needs to offer free wifi, period. 6 Reasons Why: 1) It costs so little. You already have…

  • Social Service: Six Ways to Shine

    Exceptional service doesn’t just start when a guest arrives anymore: These days it starts online when a guest is choosing where to eat. Here are Six ways to make your ‘Social Service’ exceptional: 1) To begin with your social presence should be welcoming, friendly, and courteous. You want people to feel your humanity in your…