Category: Realty Marketing
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Real Estate Listings Written Well
How the language you use to describe a home affects the sale price: The success or failure of a listing can be attributed on some level to how well you use language and other forms of communication to communicate its virtues, frame its flaws, and deliver the message that gets the sale done at the…
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Marketing Strategy: Is your business communication disjointed?
Fusing your online and offline business communications is Essential to maximizing the results of your marketing strategy. When you are marketing your business these days, it is easy to get caught up in your online efforts and think of them as their own entity separate from any print, direct mail, in house, or broadcast marketing…
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Issue delivery and the Cult of Solving.
It happens all the time, someone points out a problem. Most of the time it is an employee, someone who is paid to be at your business. They have a front row seat after all, nobody is more aware of the intricacies of your business than a full time employee. Out of nowhere they will…
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Tell The Truth
How Being Honest in Three Simple Ways helps the Bottom Line A small business owner is responsible for a lot of departments, and that leaves a lot of room for feeling vulnerable. Always exposed to some risk of being caught with your eye on another area. In some cases that can lead to feeling like…
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The Online Presence of a Local Business
Businesses may feel more helpless than ever to control the conversation about their brands. People speak their minds, and it is shared and presented and there is nothing that a business owner can do to stop it. An Actual Business Discussed on Facebook Today: Now obviously the sentiment is not what Joe’s Crab Shack was…
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Small Business Owner No No
When you have a Need to Know, you can’t only listen to yourself. I talk to people all the time about their small business, and strategy for competing well in their marketplace, but I have noticed a common theme. Often times these owners cite the reasons they can’t compete with one particular company or trend. They are upset…
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Local Business Marketing Plan
When you are marketing a local business online, you may feel like you are a tiny company fighting huge rivals at a disadvantage. It is true, you can not compete with a national company’s budget and resources… so what you need is an online marketing plan that leverages your advantages to put you on top.…
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Realtor Marketing Strategy
Realtor Marketing is stuck in the 1990’s and if you are in the industry it is your job to break away from the pack. Stop with your non-targeted bulk mail program, stop with your generic websites, and understand that customers want to find a local expert to sell their home. How do you demonstrate that…