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Spirocks on Food and Business

  • I Got Sauced

    I Got Sauced

    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright…

  • The Social Feed and Employees

      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge…

  • Learning Teaching Motivating

    “I think the big mistake in schools is trying to teach children anything, and by using fear as the basic motivation. Fear of getting failing grades, fear of not staying with your class, etc. Interest can produce learning on a scale compared to fear as a nuclear explosion to a firecracker.” Stanley Kubrick

  • Tip: Consistently Communicate with Customers

    Marketing a restaurant is a game of consistency, you can’t post/email thirty two things in the next 15 minutes and then take two months off. You know that. Yet it is still likely the case that you find yourself with gaps in your communications, lapses in the connection with your customers that helps drive business…

  • How to Use Instagram Video for Business

    http://instagram.com/p/rDqwtgMBjd/ An old journalism saying goes: “Show me, don’t tell me.” When you are introducing a product or service it is better to show the qualities that make it the best than simply saying it is the best. By showing you enable the viewer to decide for himself that it is the best, not question…

  • Name one thing

    What is the one thing that you do to go out and get customers to try your product, or purchase it again. The catch is it can’t be a magazine ad or a traditional media buy. No mass mailed coupon or such. Is it a unique card you personally hand out? Some social campaign thingy?…

  • Limits and Entrepreneurs

    Limits and Entrepreneurs

    For people who start new businesses and build brands from scratch, limits are the lifeblood of creativity. It is frequently said that ‘It would be nice if money were no object.’ Well it is, so is the employee talent pool, getting the best locations, the customers in your market, and about a thousand other things.…

  • Don’t just rent your friends from Facebook

    Don’t just rent your friends from Facebook

    Too many business owners have an online strategy which relies on garnering as many likes as possible for their Facebook page. This is wrought with peril and here is why: At any time, and they do it often, Facebook alters how you connect with these people to further their goals. Which all revolve around making…

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