Create a Market
Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways it will do so.
Custom ‘Beam to Rafter’ design and construction.
But look closer and you will find the little touches that can only be created when you fuse together the two most important, costly, and rare elements of a nightlife venue. The first is the experience and knowledge gained from years of competing, err dominating, in the nightlife industry. The second is the ability (read: combination of funding and patience) to create a custom design and see it through the painstaking and lengthy finished product. Want an example? Take a look at the banquet seating design, there is the traditional seat and back, but with an upper flat area. Sleek and modern looking but designed with a specific purpose in mind I would guess. This is a club, and in clubs people like to be seen, one of the best ways to do so is to get up on furniture and dance. I will venture to guess there will be two tiers of beautiful women dancing on those banquets as soon as the vinyl disciples get a chance to take control of Bijou’s sound system. It would have been cheaper and faster to buy pre-designed seating, but in the end it would not be as good. that detail is one of a thousand that have been contemplated and built into this place from day one, this space was designed to be a club from the core. That is the gauntlet that Bjiou is throwing down in Boston. This will be the best nightclub in Boston, and it won’t be close.
Eat all night.
So why is this a new market? Because it is an evolution of the nightlife scene in Boston that is sorely overdue. It is a higher level of service, a more complete offering, and a first for the city we live in. There is a reason so many of us have ended up at the intestinal challenging Chau Chow City, the heartburn capitol of Boston Cafe Pompeii, or stood in line trying to talk our way into the South Street Diner. The reason is wherever we were had no food.
Bijou will be its own market because it does things that no other place will do. The next step means a new first class, and for those that want to experience what first class in Boston means there will be only one choice. Bijou.
So can you Bijou?
To do that for your business you have to think free of the boundaries that surround what is ‘normally’ done, and strive to deliver something to your guests that they truly can only get there. Its a steep challenge, but one you will have to rise to, if you are going to Bijou.
I am Spirocks on Twitter.