Tag: email marketing

  • Why Smart Inboxes Scare Me

    Why Smart Inboxes Scare Me

    For the past seven years I have collected, cultivated, and kept safe an email list that I use for my business. It is 80% opt-in in person and 20% via the web. I have it segmented to reduce sending emails to people about things they are not interested in. I rarely send even an email […]

  • Three Key Shifts to Your Email Marketing Strategy

    I have a few questions for you. If it is so old school why is email still the most effective way for you to reach your customers today? Why are people writing a thousand articles a week about foursquare when it can hardly be shown to work in more than a handful of cities? I […]