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engage or be invisible

Facebook says: You are Invisible Unless You Engage

Spiro Pappadopoulos

I was looking at my most popular posts in the past month, and one that jumped out at me was the one I wrote about a Quiet Facebook Change most people don’t even know about. By looking at the amount of views that one post got, I wanted to follow up on the topic as a lot of you are obviously interested. Thanks for the many many retweets as well.

Invisible Man

Facebook changes all the time, frustrating many people, but I am not here to complain. I am here to help you and me use the service to make connections that will lead people to our businesses. So…

What do you mean invisible?
Your posts to Facebook have recently gotten a new screening process. For a while your feeds would show you either Top News (basically whatever got the most action in your stream), or All News (the complete list of what your friends did in chronological order). They made a subtle change recently and now your news stream is automatically set to show you the posts of people in your friends list that you Engage with. That means Ted from high school, who you haven’t exchanged any Facebook love with in the past 2 years, will no longer show up in your stream. You may or may not like that, but overwhelmingly most people I have heard from do not… but we still need to adjust.  [Read more…] about Facebook says: You are Invisible Unless You Engage

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Filed Under: Facebook, Tools Tagged With: engage or be invisible, engagement marketing, facebook engagement

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