Tag: marketing in words

  • In Marketing Messages lose the Word IS

    In Marketing Messages lose the Word IS

    Your writing inspires those reading your marketing messages to take action, motivates them to learn more, or lights a spark that leads to an eventual sale. You are constructing words into sentences in your marketing efforts for that reason.  So here is the tip: Forget, Banish, and never use the word ‘is’ again. DON’T: The…