Tag: restaurant marketing

  • Social Media Monitoring for Marketing

    Social Media Monitoring for Marketing

    Where are you when your potential customers are talking? Social media provides a chance to hear things you would never hear before, find customers you would never find before, and make connections that lead to sales you would never make before. The key is to be there to capitalize on the thought, comment, mention that…

  • Restaurants: Market to the Season

    What time of year is it now? From the picture of my garden you can tell it is very much still summer, but in this business your marketing should not be focused on just tomorrow but the next season. That means fall, and holiday party planning season. I know you are probably like me, trying…

  • Social Proof helps Launch a Restaurant

    Social Proof helps Launch a Restaurant

    Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…

  • TTT: Two Twitter Tips

    TTT: Two Twitter Tips

    I love twitter, it has put me in touch with amazing people related to my businesses and connected me in ways I can not be thankful enough for. It is a service that is under appreciated and misunderstood by many. It drives incredible amounts of traffic to websites and blogs. In many ways that traffic has been mis-calculated as…

  • Run your own Group Buying Promotion. I am.

    Who needs Groupon? Keep all the revenue and stir up some serious business along the way. In this post I am going to explain how with an example I just put together for Evenfall Restaurant, it’s a home grown group buying marketing campaign. It’s Mojito Time. The Hook: The more people that buy the cheaper…

  • Easy Way to Track QR Code Performance

    I get a lot of questions about whether or not anyone is actually scanning a QR codes, and if they are a worthwhile piece of the marketing puzzle. So are people scanning them? Yes and… No. Like so much else in life, it is about how they are being used, where they are placed, what…

  • Optimize your Restaurant’s Landing Pages

    Shucks So you market your restaurant on facebook and twitter, you talk about your menu, your special event menus, your new drinks, the local oyster celebration you are taking part in… You link back to your website and sometimes your blog. You are really good at sharing new things each day, and you curate it…

  • Attention Currency

    Attention Currency

    With The Boom of Connectivity Remember: Humans Have Limits I love hearing about the boom of internet communication platforms, and how they have created a million new ways to connect to people. Ways that a decade ago were non-existent. Its cool to hear about the evolution at the big guys we all know and the…