Category: Just Think

  • The Problem with Facebook’s Zip Code Ads

    The Problem with Facebook’s Zip Code Ads

    A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…

  • Think Human

    Who pays for what you sell? Who wants it? Who needs it? Can you understand why they feel that way? These are important questions as you set out to market your business online. There is a lot of bullshit floating around to get you off track and lower your success rate. Here is what I…

  • Social Proof helps Launch a Restaurant

    Social Proof helps Launch a Restaurant

    Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…

  • Trust Points

    I would like to introduce you to Ryan Critchett, an enthusiastic and active participant in the thought and process of social media integration in businesses. His energy is infectious and I quickly thought it would be nice to share his thoughts with all of you, so without further ado here is what he wrote for…

  • What the Dashboards Can’t Measure

    What the Dashboards Can’t Measure

    I have written about my feeling regarding social media ROI before, and basically I cringe when I listen to some ‘Social Media’ experts talking about it. I am a small business owner, with Evenfall Restaurant, soon to open Andolini’s Restaurant, and Guestfeed Marketing so I know that when you invest money and time into something for…

  • Can You Bijou?

    Can You Bijou?

    Create a Market Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways…

  • Groupon: The Small Business Pimp

    I have been telling you for a long time that Groupon will fail, and that Groupon is Bad for Restaurants.I have taken the time to trace Groupon’s business plans, and to remind you that Groupon’s business plan is not sustainable long term. Yet what we most often hear about is how big their IPO is…

  • Interview with Restaurant Raps on the Pulse Network

    Yesterday I had the pleasure to speak with Michael Minichello on Restaurant Raps, a show about the restaurant business on the Pulse Network. We spoke about social media marketing for restaurants. Many thanks to the entire crew at the Pulse Network who were very friendly. It was cool to get shown around by Butch Stearns…