Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings.
Ok so like I said in the video, Andolini’s has been open to the public for less than two full nights as I write this and I wanted to give examples of many kinds of social proof that have happened already. Its a motivator to be out there and get involved, and to ask for help if need be. This results in sales as you will see right now.
Open Announcement and Reactions Social Proof
Here you can see a post on my personal facebook page where I announced that Andolini’s was open. You can see that in the hours since it was posted 10 people have liked it and three more have commented. What this means is a few things:
- A high level of engagement will likely push this post into the ‘Top News’ feed, which will result in just about all of my friends and all of these people’s friends seeing the post and comments.
- By commenting on this, each of these people have brought it to the attention of all their friends via their Wall, where facebook places a notification that Dental Bright ‘likes’ the post.
Interaction and Testimonial Social Proof
- Interaction via the posts comments led to Mat letting us know he was coming soon, any of his friends who see his post will take that as an endorsement and be more inclined to try the restaurant.
- A customer that has already come in raves and encourages people to try it. You don’t need me to explain why that is social proof I hope!
Third Party Generated Social Proof
The Social Proof of a Champion
Champion (noun) – An individual who is devoted to your brand and is passionate about promoting it for you.
Social to Sales – Social Proof
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