Tag: marketing
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Text Marketing for Restaurants – Best Practices
SMS marketing for restaurants isn’t any different than in other industries: most benefits still apply. Generally speaking, SMS is an incredibly popular and effective channel – it’s widely read, opened, and replied to or clicked through, and highly engaging. For instance, customers are 4.5 times more likely to respond to an SMS message than an…
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A Guide to Building a Sunday Dinner Program
Sunday dinner at your restaurant can bring in extra weekend revenue and ensure your regulars keep coming back. So, how do you create the perfect Sunday dinner experience? Let’s get started with a few tips: ➡️ Create a unique menu: Your Sunday dinner menu needs to offer choices that make customers keep coming back. You…
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How the NFL Playoffs Impact Restaurants
With the NFL Playoffs upon us, it’s important for restaurant owners to understand how the demand for catering, reservations, and the influx of customers can directly affect their business. The volume of reservations at restaurants across the US typically see a spike during the NFL playoffs, especially when a local team is in contention. This…
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Unapologetic Marketing
Don’t keep acting like you are the only one with a product trying to fill the consumers’ need. That’s just plain doubtful, in most cases the consumer has the choice of hundreds of competitors, and you need them to choose you. With that in mind, are you paying into a marketing scheme that simply states…
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Embracing Change to Improve Your Restaurant’s Business
You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees,…
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How to Use Hashtags
Hashtags are now universal, they are recognized by all the major social networks and are a part of our cultural vernacular that has established itself as more than a fad. You see them everywhere and that is a good indication that they are working for those who are using them. What makes Hashtags Valuable? A…
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The Only Way to Put Your Business in the Center of Attention
The time to deny it, IS OVER, mobile internet rules the day. If you question this, do the following: Look at any child with your iPhone or iPad. Look at your spouse across the table from you. See what people are doing on the train. Check out what gets the attention of people in line…