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Category: Make Local Sell Local

  • Unapologetic Marketing

    Unapologetic Marketing

    Don’t keep acting like you are the only one with a product trying to fill the consumers’ need. That’s just plain doubtful, in most cases the consumer has the choice of hundreds of competitors, and you need them to choose you. With that in mind, are you paying into a marketing scheme that simply states…

  • Trust and Permission – Gatekeepers and Goals

    Trust and Permission – Gatekeepers and Goals

    Lets take a pre-meditated turn off of our beaten path, and forge a new direction that creates surprise, builds trust, and forges connections. You are the marketer, the story teller, the ambassador, the person responsible for the way your restaurant interacts with the public. You have lots to share, and lots of motivation for your…

  • Embracing Change to Improve Your Restaurant’s Business

    Embracing Change to Improve Your Restaurant’s Business

    You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees,…

  • I Got Sauced

    I Got Sauced

    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright…

  • The Social Feed and Employees

      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge…

  • Learning Teaching Motivating

    “I think the big mistake in schools is trying to teach children anything, and by using fear as the basic motivation. Fear of getting failing grades, fear of not staying with your class, etc. Interest can produce learning on a scale compared to fear as a nuclear explosion to a firecracker.” Stanley Kubrick

  • Tip: Consistently Communicate with Customers

    Marketing a restaurant is a game of consistency, you can’t post/email thirty two things in the next 15 minutes and then take two months off. You know that. Yet it is still likely the case that you find yourself with gaps in your communications, lapses in the connection with your customers that helps drive business…

  • How to Use Instagram Video for Business

    http://instagram.com/p/rDqwtgMBjd/ An old journalism saying goes: “Show me, don’t tell me.” When you are introducing a product or service it is better to show the qualities that make it the best than simply saying it is the best. By showing you enable the viewer to decide for himself that it is the best, not question…