Category: Food and Drink
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Video Marketing Examples for Small Business
Its easy to say… you should do video for your business. Its harder to actually do it. I have had the pleasure of working with some business people in the past few years to actually make it happen for them, and for my own businesses like Sauce. So I thought it would be worthwhile to…
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Marketing Strategy: Is your business communication disjointed?
Fusing your online and offline business communications is Essential to maximizing the results of your marketing strategy. When you are marketing your business these days, it is easy to get caught up in your online efforts and think of them as their own entity separate from any print, direct mail, in house, or broadcast marketing…
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Issue delivery and the Cult of Solving.
It happens all the time, someone points out a problem. Most of the time it is an employee, someone who is paid to be at your business. They have a front row seat after all, nobody is more aware of the intricacies of your business than a full time employee. Out of nowhere they will…
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Restaurant Marketing Cheat Sheet
Here are some quick hit tweaks to your online presence that will get you found: Info people want should be front and center: Menu – Hours – Address – Phone Number. All on mobile ready pages. Get it done. Check your info on the big referrers, Google Local, Yelp, etc I recently found one of my…
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Tell The Truth
How Being Honest in Three Simple Ways helps the Bottom Line A small business owner is responsible for a lot of departments, and that leaves a lot of room for feeling vulnerable. Always exposed to some risk of being caught with your eye on another area. In some cases that can lead to feeling like…
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The Online Presence of a Local Business
Businesses may feel more helpless than ever to control the conversation about their brands. People speak their minds, and it is shared and presented and there is nothing that a business owner can do to stop it. An Actual Business Discussed on Facebook Today: Now obviously the sentiment is not what Joe’s Crab Shack was…
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Small Business Owner No No
When you have a Need to Know, you can’t only listen to yourself. I talk to people all the time about their small business, and strategy for competing well in their marketplace, but I have noticed a common theme. Often times these owners cite the reasons they can’t compete with one particular company or trend. They are upset…
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Restaurant Marketing: Image Tip
Restaurant Marketing is image centric, it is more effective when pictures of food and drink are used to communicate the food’s style and the skill with which it was put together. It is easy to copy some text from a menu and put it on yours, but much more difficult to actually reproduce the food…