Category: Just Think
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Lose Some Followers Today
I Do All The Time An Explanation of why losing followers might get you more business, or valuable contacts: Here is the deal, everyone is not going to like you, even people who liked one thing you said or wrote and followed/liked you in social media. So don’t pussy foot around trying to make everyone…
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This is 2012, the Year of Humanizing Video
Avoiding the onslaught of 2012 posts in the last week of 2011 is almost as impressive as avoiding them in the first week of 2012. Now that I accomplished that, I have started the year of in a way that will define my success and that of my marketing clients. Video People have been video…
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Stop SOPA and PIPA
Stop SOPA and PIPA I care about content and I care about free access to information, be it offline or online. Today, many sites across the globe have blacked out to draw the attention of the worldwide community to the problems and difficulties that the American bills SOPA and PIPA would mean to the Web…
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Thanks for an Amazing 2011
I just wanted to take a moment and say thanks to each of you who has enriched the days of 2011 for me. I appreciate the conversation with all of you, and the chance to work with and for some of you as well. Here is to a new year full of unexpected developments that…
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A Simple Plan for Your Business Next Year
2012 It’s almost here. Use that fact as a catalyst to change what needs to be changed about your business. If you have not given in to the fact that more and more business is funneled through the internet, you need to, and now. From Smartphone to tablets, the access your customers have to searching beyond…
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Four Steps to Eliminate Your Customer’s Uncertainty
Regardless of your industry, today your communications with your customers have been moved closer to home with the advent of social media, email, and increased web presence. Yesterday’s intermediaries are gone and the speed with which your competitors communicate with customer’s dictates that you join them as well. Battle customer uncertainty. Here is how you…
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In Marketing Messages lose the Word IS
Your writing inspires those reading your marketing messages to take action, motivates them to learn more, or lights a spark that leads to an eventual sale. You are constructing words into sentences in your marketing efforts for that reason. So here is the tip: Forget, Banish, and never use the word ‘is’ again. DON’T: The…
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A Social Thanksgiving!
You have the day off, you are probably gorging right now, and so are most of your customers and contacts in social media. When you come up for air do something simple, something timely, and something that you can not argue with. Thank Your Customers and Connections It won’t take long but it will have…