Category: Just Think
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The Problem with Facebook’s Zip Code Ads
A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…
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Think Human
Who pays for what you sell? Who wants it? Who needs it? Can you understand why they feel that way? These are important questions as you set out to market your business online. There is a lot of bullshit floating around to get you off track and lower your success rate. Here is what I…
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Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
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What the Dashboards Can’t Measure
I have written about my feeling regarding social media ROI before, and basically I cringe when I listen to some ‘Social Media’ experts talking about it. I am a small business owner, with Evenfall Restaurant, soon to open Andolini’s Restaurant, and Guestfeed Marketing so I know that when you invest money and time into something for…
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Can You Bijou?
Create a Market Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways…
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Groupon: The Small Business Pimp
I have been telling you for a long time that Groupon will fail, and that Groupon is Bad for Restaurants.I have taken the time to trace Groupon’s business plans, and to remind you that Groupon’s business plan is not sustainable long term. Yet what we most often hear about is how big their IPO is…