Kaskade Demonstrates Why To Blog

I blog.

I do it here.

I also do it for my other businesses, Andolinis Italian Restaurant, and Sauce Wings.

I do it so I can talk directly to my customers and extended audience.

No filters, no reporting, no mistakes, and no doubt that I mean to say what I do. Thats the affect of this medium, its me, talking to you. But the truth is I dont have a terribly big podium to speak from so maybe you discount the whole blogging thing. As if its not that valuable a tool to communicate what I am doing, and what I think needs to be said.

What if I stood in front of an audience like this and I still chose to blog to get my thoughts across?

What if I had topped billboard charts, was paid $200k a concert, and had sold millions of albums? 

That would make my audience pretty large, and much like Kaskade’s.

Why then would I turn to a blog to get my ideas across, when magazines, radio stations, and crowds would assemble to see and hear me? His reason for blogging is the same as why I do it, so that his message can be delivered in his words, exactly as he intends it.

Recently when the LA Times attacked the Electronic Dance Music scene, (EDM) Kaskade didn’t do an interview on SIRIUS BPM or rant at a concert, he took to his blog to effectively and directly take issue with what he felt was unfair criticism. Here is a snippet:

As far as a music culture goes, EDM is the one who will accept the kids on the outliers, the ones who get bullied, the ones who feel like they may not quite fit in. This community is exceptional in its ability to bond all types together, and I am not exaggerating when I say it saves lives. Our audience is intelligent and kind, discriminating only in regards to which sound they like best. Our audience is unprecedented in their drive to proactively support each other.

There’s your story, LA Times. Do the world a favor and dig into that for a change, punks.

Read the whole post here: Kaskade

Whatever way you look at it, delivering your message, on your terms, in your words has value. Building that connection with your audience however big or small, can only lead to you and your business being better understood. Whether you are standing up for a group of people, or explaining a new product, nothing is left to interpretation when you blog.

So, Can you still afford not to?