From the ‘What Took So Long’ category, Facebook has finally made it possible to show adds just to the zip code/s that you select.
Previously advertisers were only able to narrow with country, state, or province. Now with much more focused geographical targeting Facebook ads could be used to promote civic programs and political campaigns, small businesses serving particular communities can make sure their ads don’t go to a greater area than they sell to, and a myriad of other ways.
What ways do you think zip code targeted ads can be used?
Will this make it more likely that you will use a Facebook Ads to promote your business?
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