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Author: Spiro Pappadopoulos

  • Can You Bijou?

    Can You Bijou?

    Create a Market Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways…

  • Run your own Group Buying Promotion. I am.

    Who needs Groupon? Keep all the revenue and stir up some serious business along the way. In this post I am going to explain how with an example I just put together for Evenfall Restaurant, it’s a home grown group buying marketing campaign. It’s Mojito Time. The Hook: The more people that buy the cheaper…

  • Easy Way to Track QR Code Performance

    I get a lot of questions about whether or not anyone is actually scanning a QR codes, and if they are a worthwhile piece of the marketing puzzle. So are people scanning them? Yes and… No. Like so much else in life, it is about how they are being used, where they are placed, what…

  • Groupon: The Small Business Pimp

    I have been telling you for a long time that Groupon will fail, and that Groupon is Bad for Restaurants.I have taken the time to trace Groupon’s business plans, and to remind you that Groupon’s business plan is not sustainable long term. Yet what we most often hear about is how big their IPO is…

  • Interview with Restaurant Raps on the Pulse Network

    Yesterday I had the pleasure to speak with Michael Minichello on Restaurant Raps, a show about the restaurant business on the Pulse Network. We spoke about social media marketing for restaurants. Many thanks to the entire crew at the Pulse Network who were very friendly. It was cool to get shown around by Butch Stearns…

  • Optimize your Restaurant’s Landing Pages

    Shucks So you market your restaurant on facebook and twitter, you talk about your menu, your special event menus, your new drinks, the local oyster celebration you are taking part in… You link back to your website and sometimes your blog. You are really good at sharing new things each day, and you curate it…

  • Twitter: Avoid being Hidden & Boring

    I met with a friend this morning to launch a blog for his blossoming Real Estate Company, and after going from registering a domain to an up and running blog we talked about Twitter for a few minutes. “You Should Write a Post about that” -Jeff He suggested after I told him a few quick…

  • Cool Tools I thought you would Like.

    A quick post to share the cool things I cam across this week that you may be able to use to make your marketing efforts better. Visibli Track you links, see which ones worked, see which ones didn’t. Real time analytics, and nifty blog code to help retain readers even when you link out of…