I get a lot of questions about whether or not anyone is actually scanning a QR codes, and if they are a worthwhile piece of the marketing puzzle. So are people scanning them?
Yes and… No.
Like so much else in life, it is about how they are being used, where they are placed, what the promise is for the link, and who is seeing the pitch. In other words it depends. Truthfully your situation is unique from mine, and it would be foolish for me to tell you I know the best use of QR Codes for you. What I do know is that they do work in certain circumstances and can be an invaluable way to transfer a printed media’s audience into a digital audience. What you need to do to know if your QR Codes are working is monitor them, and test various uses for them. I suggest you use google’s url shortener to create your QR code images, it is fast and easy and it also has a very easy to use dashboard which will track the clicks for your QR Codes. Here is a screenshot of the dashboard:
From here you can track the ways you use them, and what kind of traffic you get with them. Above the first two were never used outside fo teaching my staff what the codes looked like and how to explain them to guests. The third was used in a print ad, and it got 33 people to scan it to presumably make a reservation. Not bad actually. The fourth one was used on our menu to highlight a blog post about the blue cheese stuffed olives in our Dirty Blue Martini at Evenfall. That one worked well too…
What defines Successful Implementation?
The most clicks do not mean the most success. In fact it is clear that the 33 clicks on the reservations were a larger success that the 78 on the blog post. Why? Well for one, the 33 were people who were not already at the restaurant, they scanned it to make a reservation, and that feedback can help gauge the effectiveness and worth of a print ad campaign. The 78 clicks were from people who already had a menu in their hand, which means they were already going to buy something most likely. Still its great to have a chance to explain a menu item in my words directly to a customer who is interested in it. Giving them the chance to read and see that we stuff our own olives, with the highest quality blue cheese froma local farm. So they were both a success, and the number of clicks is not the biggest factor in that. If I had to choose I would take the 33 over the 78.
How do you use QR codes and track them?
- Choose the web address you would like to link to with the QR code.
- Navigate to http://goo.gl
- Type or Paste the long URL into the shorten box as seen above.
- Press CNTRL-C to copy the code that is generated.
- Paste it into the address box of your browser and put a .qr at the end of it.
- This will generate a qr code image for you. Save it and use where you like.
- Visit http://goo.gl to see the hit count of each of the links that you create.
I just made this one:
Now get creative, and test them out.
All you have to do is create individual links for each different way you want to use the Qr codes, and then give them a little time to get seen. Once you have done that you can go back to the dashboard and see which ones worked, and which ones didn’t.
Let me know if you think this was helpful or how I could make it a better explanation in the comments.
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