Category: Make Local Sell Local
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Name one thing
What is the one thing that you do to go out and get customers to try your product, or purchase it again. The catch is it can’t be a magazine ad or a traditional media buy. No mass mailed coupon or such. Is it a unique card you personally hand out? Some social campaign thingy?…
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Limits and Entrepreneurs
For people who start new businesses and build brands from scratch, limits are the lifeblood of creativity. It is frequently said that ‘It would be nice if money were no object.’ Well it is, so is the employee talent pool, getting the best locations, the customers in your market, and about a thousand other things.…
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What is your Threshold for Celebration?
I can imagine that may seem like a strange question. I truly understand that, but really, at what level/threshold do you take a moment away from anything else you do to celebrate something? I believe people benefit from celebrating things at a lower threshold than is common. As a business owner, manager, really anyone over entry…
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Dominate Instagram Marketing: How to Increase Your Brand’s Local Audience
Instagram has held the distinction as the fastest growing social media network for over a year now. For brands like yours, it puts the ability to get close to your targeted local audience in the palm of your hand. This requires a healthy dose of inspiration be it artsy, humorous, insightful etc… it also requires…
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Writing a Professional Realtor Bio
A Realtor needs to maintain an online bio in several places, here are five tips to help you execute one that works for you, not against you. 1. Its an old journalism saying: Show, don’t Tell. Explaining what you have done is better than telling them what your title is. You will see a lot…
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A Responsive Website’s Time Has Come
What is a responsive website? It is important to understand the terminology when dealing with technology, in this case a responsive website responds to the screen size and makes the content easy to consume. Think about the sites that make you zoom in desperately to read them on your phone. Those ARE NOT responsive sites.…
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Real Estate Web Traffic Surging into 2014
Maybe you thought it was leveling off, or maybe you thought it was overrated before, but there is no hiding from the recent numbers. Traffic to real estate websites is rocketing upwards. Experian Marketing Services’ rankings of top real estate websites in January revealed that overall traffic to US Real Estate websites grew by 25% to…
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How to Use Hashtags
Hashtags are now universal, they are recognized by all the major social networks and are a part of our cultural vernacular that has established itself as more than a fad. You see them everywhere and that is a good indication that they are working for those who are using them. What makes Hashtags Valuable? A…