Category: Just Think
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Attention Currency
With The Boom of Connectivity Remember: Humans Have Limits I love hearing about the boom of internet communication platforms, and how they have created a million new ways to connect to people. Ways that a decade ago were non-existent. Its cool to hear about the evolution at the big guys we all know and the…
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The Great Facebook Like Hoax
One of the most common questions I run into from my clients is how can they get more Facebook LIKES. It’s an interesting smorgasbord of approaches you can find being used out there, but what ones are worth the effort and investment? Lets take a look. First let’s Get Real: Lets understand what Facebook (as…
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This is why the Restaurant Business is Hard
I am writing this the evening following Mother’s Day, which as you know is a big day the restaurant business. After Saturday night we put the key in the door at 1:15 am Sunday morning and went home having run around serving each and every one of the guests that packed the restaurant for the…
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Twitter: It’s Temporary Nature and Your Marketing
I read and hear a lot of talk about how a Facebook post is worth more than a twitter post. That is worthless, time wasting, inconsequential analysis. Here is why: You are marketing a good or a service, to sell as much of it as you possibly can. So if your facebook marketing sells 90%…
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Incredible Ideas
Rarely do you have the chance to get smarter simply through watching a video of a speech. Douglas Rushkof is someone who is timely, passionate, and incredibly smart. If you have the time, watch this video and understand the division between the Digitally Literate, and those who are not. A powerful explanation compared those who…
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What Do Only You Do?
Its crazy but business owners often forget WHY customers come to them. Chances are you are one of them, I think about things like this all the time and occasionally I catch myself doing exactly that too. It is weird, and it is costly. Why do customers choose you? Is it your location, a skill…
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Realtors, define your advantage:
You are a Realtor, and you care about how to be the best in your market. Ok Then. Let’s talk strategy here. Let’s discuss facts. Let’s decide how to beat your competition. Facts: 1) Realtors do not compete on price. Commissions are industry standard percentages. If you sell one home this year you will make…