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Category: Just Think

  • Review of Dragon NaturallySpeaking 11

    I recently purchased Dragon NaturallySpeaking, and I decided… That I would review it by using it to write the review, I am speaking this post. So from here on out I will not be using anything other than Dragon NaturallySpeaking to write this post. (Unedited, so yes I know there are mistakes, just wanted you…

  • Book Review: The Now Revolution

    I was chosen to read and review the Now Revolution by Jay Baer and Amber Naslund… and this is the review. I decided that instead of focusing a short blog review on the entire 200 page book, I would instead highlight one of the most inspiring ‘Shifts’ (as they call them) that it is time…

  • Groupon Super Bowl Ad, Social Media #Fail

    I am no fan of Groupon for restaurant marketing. The company seems to be money hungry enough to look past making sure its clients can handle their offers, and in the process they are alienating some of their base. But their Super Bowl ad took it to a whole new level with its insensitivity. Watch…

  • An Amazing Thing Happened.

    I recently took on a new client, a restaurant that was struggling under the pressure of a tough economy, an insanely high payroll, and zero web/social presence. The losses were mounting and it was too late to capitalize on the Holiday season. This was the type of client that we would normally not take on,…

  • When Calamity Strikes: Use your Connections

    It’s the seventh big snowstorm of the winter, and another is bearing down on the east coast. Businesses of all types are open/closed and in limbo. Customers are wondering if they are open, so: Are you being proactive about it and answering them? Make sure you use your connections. Quickly: A) You should not take…

  • Customer Service in 2011 Quiz

    With no other facts than this message being posted on your profile, what would you do as the manager of the restaurant? Best answer gets a jar of Great Hill Blue Cheese Stuffed Olives. — To Whom It May Concern, My husband and I were celebrating a special occasion and we visited Evenfall this past…

  • Don’t Forget The Game

    A quick post today… major snowstorm here in Boston has got me busy. Remember the game you are playing: If you are marketing your restaurant, the same things appeal to people now as they always have, good food, social interaction, not having to cook, do the dishes, or all eat the same thing. People respond…

  • Marketing to the Calendar

    Its easy to get caught up in the technology, the latest Quora/hashable app du jour… and trust me I love them all, but you have to apply every thing you do to real life. Often times that means taking a step back and thinking, simple right? Well most of us get caught up in our…