I have long wanted to write about this, but just always wished I didn’t have to. Since my wishes have gone unanswered I have given in to the temptation. A friendly order for restaurant servers everywhere. Take it from me, a restaurant owner and marketer.
RESTAURANT SERVERS YOU NEED TO GET SOCIAL NOW
To my favorite restaurant servers everywhere, you should be using your networks on facebook and twitter to do more than to try and get the attention of the girl/guy behind the counter at Starbucks. Use them to make money, so you know, you can buy a coffee at Starbucks everyday.
Sure promoting the restaurant is promoting a business that someone else owns, but truthfully you own it too. Put it this way, a restaurant owner would be thrilled to make 20% on his/her sales. She likely invested all of her money, some of her families money, and has a few investors to answer to. She has to find and manage all the employees, deal with nitwit reviews on Yelp, file and pay taxes every month, fix the toilet that a patron flushed a napkin down, worry about the local cops sending in an underage kid right when it is slammed, pay the snow plow guy, etc etc…
You? Well you get to come in at 4pm to start your shift, make some coffee, check that your section is neat and tidy, and serve your customers (some of whom may be nasty), you have to deal with the chef if he/she is testy over a slightly over cooked steak, and you have to be there to make money. But really, if you do a good job with a smile you will end up with 15-20% of your sales in your pocket. Done.
So you should be promoting the restaurant with your social networks. If you are working that night you should be sharing. You should be encouraging friends, family, and followers to come in and ask for you. You should be tweeting out the night’s special, and pictures of the blackberry mint martini. Sooner or later, money will be in your pocket because of it. Not to mention the social clout associated with working at a happening place, its yours to be had.
So own it, and do the right thing for you, your co-workers, and yes the restaurant owner too. I bet he/she will find a way to hook you up for it as well.
At GuestFeed we work with the employees of the restuarants we promote to educate, encourage, and reward their social efforts. Could we help you?