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Food and Drink

A Guide to Building a Sunday Dinner Program

group of people eating together

Sunday dinner at your restaurant can bring in extra weekend revenue and ensure your regulars keep coming back. So, how do you create the perfect Sunday dinner experience?

Let’s get started with a few tips:

➡️ Create a unique menu: Your Sunday dinner menu needs to offer choices that make customers keep coming back. You should focus on classic comfort foods with a modern spin or classic dishes from around the world. Think about menus that will attract multi-generation families as Sunday is frequently a family day.

➡️ Set an attractive ambiance: Warm lighting, high tables, and comfortable seating help create a cozy atmosphere ideal for Sunday dinner.

➡️ Offer attractive service: Unleash your customer service teams’ creativity – provide excellent service with a friendly, personal touch. What can you do differently within your concept on Sundays? A special Sunday-only touch will distinguish the service and make those who join you appreciate the Sunday effort.

➡️ Develop an attractive marketing strategy: Promote your Sunday dinner program on social media and websites. Utilize word-of-mouth and reviews to engage with your customers. Invite VIPs and regular guests to get the new service style started.

➡️ Pay attention to customer feedback: Guests’ feedback should always be considered when creating your Sunday dinner menu. Ask guests what would make Sunday dinner at your restaurant attractive.

➡️ Keep your price point attractive: Make your Sunday dinner affordable and appealing. A great price point can help you attract more guests and increase revenue. Larger family parties will be more likely to attend if they have an affordable way to do so.

➡️ Keep up with trends: Research trending topics and flavors to keep your Sunday dinner program fresh and appealing. Incorporate seasonal adjustments, make special menus for Holidays and try to include viral recipes (http://spirop.us/viral) in special one-off menus.

For more inspiration, check out a few ideas for successful Sunday dinner programs:

• An Italian restaurant with special Sunday hand-made pasta dishes and affordable wine bottles from a rotating Italian region.

• A Spanish restaurant offering a Sunday family-style paella and sangria pitcher dinner party.

• A Tavern serving hearty Prime Rib and potatoes anna on Sunday night only.

Now that you have a better idea of what could make a successful Sunday dinner program, it’s time to plan your menu! Get creative, and don’t forget to monitor customer feedback for guidance.

#Restaurant #SundayDinner #Marketing #Food #foodanddrink #lifestyleandleisure #MarketingStrategy #RestaurantManagement #RestaurantBusiness

How the NFL Playoffs Impact Restaurants

selective focus close up photo of brown wilson pigskin football on green grass
With the NFL Playoffs upon us, it’s important for restaurant owners to understand how the demand for catering, reservations, and the influx of customers can directly affect their business.

The volume of reservations at restaurants across the US typically see a spike during the NFL playoffs, especially when a local team is in contention. This means restaurants should plan accordingly and make sure they are properly staffed and have adequate supplies and food on hand.

In addition to the spike in reservations, restaurant owners should also stay prepared for what customers will be expecting. Popular dishes for NFL playoffs include classic comfort food, fried favorites, and all the usual suspects such as buffalo wings, pizza and burgers. Catering can be a huge revenue source for gametime. 

Here are a few tips on turning catering orders into opportunities to maximize revenue:

🍗 Tailor a special menu that plays to the crowd. Having a game-day themed menu helps capture attention and adds a specialized touch.

💰 Offer party packages for large orders. This encourages customers to buy in bulk, increasing both your revenue and order volume.

🌐 Utilize online delivery services. These facilitate order and delivery, making the process easy and flexible.

🥣 Items like buffalo wings, pizza, burgers, chili, jambalaya, and salads are great options, as they require less maintenance and travel well.

💬 Reach out to customers in different ways. This can include emailing customers, hosting giveaways like catering gift cards or featured dishes on social media, or offering loyalty rewards.

Make sure to implement the right strategies to boost your catering business this NFL Playoff season and win customers’ business!

#restaurants #catering #foodbusiness #NFLPlayoffs

Restaurant Marketing Tools to Out-Perform in 2023

According to Statista, in 2021, it was estimated that there were 32,027 full-service restaurant franchise establishments in the United States. This doesn’t include the many quick-service establishments, which are also sure to see a rise in numbers in the coming years.

With so many restaurants competing for customers, it’s essential to have a solid marketing strategy to stand out from the crowd. Modern marketing tools, such as social media marketing, can be incredibly useful for restaurants, helping to build brand awareness and making it easier for customers to find and access your establishment.

Other strategies, such as loyalty programs, special discounts and promotions, and creative content marketing, can also be great ways to ensure your restaurant stays competitive. It’s essential to keep up with trends and experiment with new ideas to see what works best for your business.

An effective social media marketing strategy starts with setting goals and attaching metrics to them. It is essential to research your target audience and conduct competitor research to determine the best channels to focus on. Unique and engaging content should be created to capture the attention of your target audience, and a content calendar should be designed to track your strategy’s performance.

Social media marketing can be challenging for small restaurant operations due to the time, resources, and effort it takes to do it well. However, the right tools can make the process much easier. Data analytics tools can help track the performance of your strategy, market research software can make researching your target audience simpler, social listening tools can help you research your competitors, and AI-powered content creation tools can assist with generating new content. All restaurants should build an online presence using social media and other digital marketing channels. By understanding the resources available and viewing it as a long-term project, the process can be achieved.

woman holding set of liquor drinks
Photo by ELEVATE on Pexels.com

Getting Creative in the Age of Delivery

The age of delivery arrived during COVID and it is entirely upon us today. This trend has cost restaurants a lot of their profit margin. So as more and more people rely on third-party delivery services for takeout, how can restaurants stay creative to stay profitable or in business at all?

🖼Create special delivery packs.

Think of ways to package up your dishes and include smaller items with them, such as inventive small side dishes, housemade drinks, or special appetizers, that help give your food creation and combination more value.

🛵Focus on in-house delivery.

If you own your services, you can control the delivery quality, times, and prices. This can help you better serve your customer and even add other items that suit the occasion of delivery.

📱Use digital marketing.

Be sure to use social media, text, and push notifications to your user base to ensure they stay up to date on special delivery offers you have. This can help direct them to in house delivery, bring them back multiple times, or introduce your delivery to guests who traditionally dine in the restaurant.

Remember, you’re not just selling a meal delivered to someone’s door. You’re delivering an experience. Get creative, and don’t just focus on the meal alone. Add extra value, such as vouchers, bonus points, or use unique promotions to spread the word.

Delivery has been a rising trend. You can use it to your advantage by providing creative and unique solutions, engaging the customer and giving them a reason to keep returning and referring their friends.

#restaurant #fooddelivery #onlinedelivery #marketing

Restaurant Mobile Ordering Technology

As national chains and billion dollar valuation delivery operations drive revenue to their locations / partners where do today’s independent and small group restaurants turn to maintain their share of the market?

mobile order.PNG

There are thousands of stand alone app creators, and now restaurants are dealing with clusters of tablets and reconciling sales totals and reimbursements from several systems daily. It’s a mess.

Streamlined POS systems that integrate in person, online, and mobile orders are somehow still eluding us.

What is the best solution you have found?