Rememeber this always: CASH is King.
There is one thing that is annoying to me about social media marketing these days: Everyone is an expert. Add that to the fact that seemingly everyone that needs to incorporate social media marketing into their business, has no idea why, and no idea what it’s all about. So you have people who can’t stop talking about how they are an expert, telling people who have no idea if they should be involved a whole pile of bullshit… that is annoying.
So business owners who are not idiots feel like social media marketing is unproven at best.
That takes us to Level two of the argument. The so-called social media experts, and there are a lot of them, have been attempting to speak in ways that business owners and executives can relate to. So here comes terms like: return on investment (ROI), an idea which clearly has a warm place in the heart of any business owner. So you hear it mentioned all the time by the social media experts. The trouble is they can never explain how to truly figure it out, they quickly point to their software with charts, sentiment ratios, and other funky terminology. As a business owner and a social media marketer, I care about cash. How is using social media to market my business putting more cash in my pocket? And when I do social media marketing for other businesses how can I show them it is worthwhile?
I don’t pretend to be able to tell you exactly how much it is making you, but I give you evidence, and build your Internet presence to show how we’re driving traffic to your site and inside your site to the pages that are where you make your sales.
When the businesses we promote get results like this without lifting a finger they know we are making them money, and I don’t have to go around using accounting terms out of context to make me feel better and real business people feel like I am a fake:
When an owner sees things like this happening, they start to believe. In other words you deliver, you don’t call yourself an expert and point to software. You bring in sales, you connect with a following, you make it obvious and undeniable that money is coming in from your efforts. That is ROI in social media. It is time to call a spade a spade, and it is time for experts to deliver. Business owners don’t want charts saying that since they started paying for social media marketing and management the posts associated to their brand name have a 23% higher positive percent to before. They want evidence that it is bringing in CASH.
Cash is king.