Tag: marketing
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Influence based marketing
A realization: A new breed of marketer shuns selling directly to a demographic, rather focuses on appealing to key individuals, influencers. This isn’t broadcast this is personal, open, prideful, and honest. It is about connections, and communications, and a community. There is no way to spam your way through, no way to get attention with…
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Social Media Monitoring for Marketing
Where are you when your potential customers are talking? Social media provides a chance to hear things you would never hear before, find customers you would never find before, and make connections that lead to sales you would never make before. The key is to be there to capitalize on the thought, comment, mention that…
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Business Communications with Google Plus
Google Plus for Company Communications I thought I would share an example of the way that I am using Google Plus to strive for better communication with the employees of one of my restaurants. I created a circle in Google Plus and added all of the employee emails that I knew (I am hunting the…
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How to Use Twitters New Features for Business
Yesterday Twitter unveiled some enhancements to its service which have been just about universally welcomed. On the heels f its native photo service it seems that Twitter is intent on finally building on its simple but addictive base. I am going to go over a few of the ways that these new changes can and…
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Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
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Google Plus Customer Management
So I am embarking on a new project with my clients, to utilize the tools google has given us in Google plus to organize and market to their customers, prospective customers, and the world in general. First we are using gmail to maintain customer database, and then we are organizing these customers into circles by things they…
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Getting the most from your Blog?
Thoughts from the Beach… Whether a small business or a professional your blog is not only a part of your online marketing efforts, it should be your lynchpin that holds it all together. Now since you are creating posts that share valuable and interesting information and offers on a regular basis it is time to make…
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Google Plus – Business Ideas
By now you have heard about Google+, its a brand new social network that seems to have a ton of potential. I am not going to go over what its features are, as there are a thousand such articles already. What I am going to do is give you a few reasons to check…