The time to deny it, IS OVER, mobile internet rules the day.
If you question this, do the following:
- Look at any child with your iPhone or iPad.
- Look at your spouse across the table from you.
- See what people are doing on the train.
- Check out what gets the attention of people in line at Starbucks.
- what was the driver of that car that swerved at you on the highway today doing?
Ignore it at your own peril, the future is in the pockets of all of your customers. Is your marketing online? Do you give it the credit it deserves? Is your website usable on mobile devices?
If you are using flash, do not have a mobile ready site, or spend your time and dollars on offline marketing only, the answer is no, and you are losing out regardless of whether you feel it or not.
Mobile is an Opportunity not a Threat.
Can you deliver more than your competitors via online content, mobile access, and social integration? Are you ready to allow your customer to know you, the real you? If you are you will be the new king of your market before long, as the customers you seek will be found here.
Where is Here?
Here is everywhere now. Here is where ever they are when they think they need what you sell. Here is on the toilet. Here is on top of the Empire State Building. Here is in an airplane. Here is in a Doctor’s Office waiting room.
People buy diapers on Amazon from a bar at 1Am, and you don’t think they are going to search for an eyeglass shop while they wait for their coffee in the morning?
Ask yourself if you have done enough to put your business where people are looking for you. THEN DO MORE.
Find Me @spirocks on Twitter, I hope you enjoyed this pep talk.