I love twitter, it has put me in touch with amazing people related to my businesses and connected me in ways I can not be thankful enough for. It is a service that is under appreciated and misunderstood by many. It drives incredible amounts of traffic to websites and blogs. In many ways that traffic has been mis-calculated as evidenced in this recent TechCrunch post: Twitter Drives 4x as Much Traffic as You Think. Here’s Why … all in all it is a very important piece of your marketing puzzle.
Here are two twitter tips to get the most out of your effort:
So remember these two things:
1) Know your twitter character limit
Here is the formula: 140 – # of characters in your twitter username – 4 = Your character limit
So for me: 140 – 8 (spirocks) – 4 = 128 which is my character limit.
2) Be aware of how your tweets come out of third party apps
If you use third party apps that are linked to your twitter account, specifically news readers, rss forwarders, smartphone photo apps, etc make sure you vet out how the tweets are composed. Some do better jobs than others, they may be annoying for your following to click through, they may not respect the 140 character limit, or other less than ideal results.
Here is a humorous one I saw this morning: