Tag: small business marketing
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How to Take Great Food Photos
Keep color and contrast in mind when cooking or staging. Chefs should seek opportunities to use color contrast in dishes, knowing that the more colorful the dish, the better it will look in a photo.
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A Guide to Building a Sunday Dinner Program
Sunday dinner at your restaurant can bring in extra weekend revenue and ensure your regulars keep coming back. So, how do you create the perfect Sunday dinner experience? Let’s get started with a few tips: ➡️ Create a unique menu: Your Sunday dinner menu needs to offer choices that make customers keep coming back. You…
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How the NFL Playoffs Impact Restaurants
With the NFL Playoffs upon us, it’s important for restaurant owners to understand how the demand for catering, reservations, and the influx of customers can directly affect their business. The volume of reservations at restaurants across the US typically see a spike during the NFL playoffs, especially when a local team is in contention. This…
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Restaurant Marketing Tools to Out-Perform in 2023
According to Statista, in 2021, it was estimated that there were 32,027 full-service restaurant franchise establishments in the United States. This doesn’t include the many quick-service establishments, which are also sure to see a rise in numbers in the coming years. With so many restaurants competing for customers, it’s essential to have a solid marketing…
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Sell Yes? Hell Yes.
What is a special request? Its a momentary fork in the road, something that jumps up unpredicted, and can catch any of us off guard. That can scare, vex, and distract you, which is precisely why so many react with a negative emotion that is best indicated by a single two letter word. NO. That’s…
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Embracing Change to Improve Your Restaurant’s Business
You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees,…
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Tip: Consistently Communicate with Customers
Marketing a restaurant is a game of consistency, you can’t post/email thirty two things in the next 15 minutes and then take two months off. You know that. Yet it is still likely the case that you find yourself with gaps in your communications, lapses in the connection with your customers that helps drive business…
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Don’t just rent your friends from Facebook
Too many business owners have an online strategy which relies on garnering as many likes as possible for their Facebook page. This is wrought with peril and here is why: At any time, and they do it often, Facebook alters how you connect with these people to further their goals. Which all revolve around making…