It seems like Real Estate was made to be marketed online, the time, travel, and money it saves to sort through homes first online makes it hard to imagine a time when we would have to drive around to see a bunch of property we had no desire to buy. Social media provides the connections to people that a Realtor needs to show the property they are selling.
Take this quote from Beverly K. Thorne, Senior Vice President, Marketing Century 21 Real Estate LLC
“With approximately 94% of home buyers starting their home search online, we turned our focus to driving these consumers directly to Century 21 brokers and their agents. This decision was not always popular with all of our system brokers; however, the results have proven that it was a sound strategic decision. In the first year of digital strategy, we realized a 65% increase in leads to our franchisees, while decreasing our cost per lead by 50%. Since that time, we have increased our leads by an additional 40% and cut our cost per lead incrementally by 33%.”
A very successful Realtor told me in a meeting the following: “It always puzzles me why and how people choose the Realtor to sell their home, I mean we all get paid the same amount, so why not go to the person who sells the most homes.” This is true, but for home owners it is often about who you talk to first, who your friends used and liked, and sometimes whose name you see on signs in your town. It is not based on much skill assessment. As you can see from Century 21’s experience, social media has started to change all that.
At GuestFeed we do marketing for Realtors that understand this, and we create signature video styles, use professional photographers, and build followings with geo-targeted drives in the markets a Realtor is involved with.
Here are a few Videos we made for Virginia Valeri of RE/MAX:
As you can see this isn’t your typical Real Estate Marketing, and that is why it is turning heads for Virginia and allowing her to land the coveted properties to sell.
What do you think about Social Media for Realtors, and can we help you?
Comments
16 responses to “Why Realtors Need Professional Social Media Content”
Great
Thanks, really enjoy working with realtors to make them stand out
online from the competition.
hey maybe i am missing something here, but i don’t quite get this? good quality video, but it’s showing a house in the middle of renovations and the realtor gets a look for a brief few seconds at the end,and no details at all about the house, how did this do great things for the realtor?
Well this video you mention is like a trailer for the marketing for the
home, it is not enough by itself, but it is different than the competition
offers (other realtors). I would suggest the end of video button be pointed toward a specific webpage/blogpost on the home which would be located on the realtors blog or website. I would use it in a portfolio of media created
by/for the realtor to sell the home (which was under construction at the
time) see: http://www.vvaleri.com/autumnchase and I would stress that the
idea of the video is not to be the entirety, the majority, nor the lynchpin
of the marketing but rather a made for social media teaser that leads to
more informative supporting material from the realtor.
Does that help?
Spiro Pappadopoulos
GuestFeed – Spoke Social
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I think a realtor can benefit for SMM. The successful realtors build relationships. They never stop staying in touch with the people on and offline. Good article. Thank you
Thanks David, I completely agree. In addition to relationships,
personal branding, building expert status, and following every
marketing avenue are major benefits.
But like any realtor who helps a couple buy and sell each of their
homes over the years knows, relationships are priceless.
Thanks David, I completely agree. In addition to relationships,
personal branding, building expert status, and following every
marketing avenue are major benefits.
But like any realtor who helps a couple buy and sell each of their
homes over the years knows, relationships are priceless.
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