Tag: Realtor Marketing
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Local Business Marketing Plan
When you are marketing a local business online, you may feel like you are a tiny company fighting huge rivals at a disadvantage. It is true, you can not compete with a national company’s budget and resources… so what you need is an online marketing plan that leverages your advantages to put you on top.…
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Realtor Websites Suck, Here is Why
This is the next in my series of suck posts, because it’s time for a change in how Realtors address the internet. Why? Because Most Realtor Websites Suck, and I know why: Technology moves fast and yet many Realtors are still filling out paper ad requests and calling it a day on marketing. The use…
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An Online Marketing Argument for Non-Believers
I am writing today to those of you who don’t think your business would benefit, or those who are not taking part in your companies inevitable involvement in online marketing. So if this is you, take a few moments and read on. Online Marketing Relies on the Interconnections between People Online The following explanation has…
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Social Networks (Share on Them) But Host Your Own Website
Why Host Your Own Website, Social Networks Host a Page for You for Free? Today Posterous got bought by Twitter, and likely will fade away and be shut down in the not too distant future. It follows a long line of other social networks, some alive but irrelevant like MySpace, and others that have been…
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This is 2012, the Year of Humanizing Video
Avoiding the onslaught of 2012 posts in the last week of 2011 is almost as impressive as avoiding them in the first week of 2012. Now that I accomplished that, I have started the year of in a way that will define my success and that of my marketing clients. Video People have been video…
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Google Plus Customer Management
So I am embarking on a new project with my clients, to utilize the tools google has given us in Google plus to organize and market to their customers, prospective customers, and the world in general. First we are using gmail to maintain customer database, and then we are organizing these customers into circles by things they…
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What Do Only You Do?
Its crazy but business owners often forget WHY customers come to them. Chances are you are one of them, I think about things like this all the time and occasionally I catch myself doing exactly that too. It is weird, and it is costly. Why do customers choose you? Is it your location, a skill…