@Spirocks on Instagram, Tiktok, and Twitter

Author: Spiro Pappadopoulos

  • Restaurant Servers, Get Social Now.

    I have long wanted to write about this, but just always wished I didn’t have to. Since my wishes have gone unanswered I have given in to the temptation. A friendly order for restaurant servers everywhere. Take it from me, a restaurant owner and marketer. RESTAURANT SERVERS YOU NEED TO GET SOCIAL NOW To my…

  • Simple Twitter Tip to expand your marketing reach.

    The Hello Bar is a simple web toolbar that engages users and communicates a call to action. You post pictures, dinner specials, links to your site, and more with your twitter account to spread the message about what you have going on. Your message reaches your followers and the followers of everyone that Re-tweets your…

  • Customer Service in 2011 Quiz

    With no other facts than this message being posted on your profile, what would you do as the manager of the restaurant? Best answer gets a jar of Great Hill Blue Cheese Stuffed Olives. — To Whom It May Concern, My husband and I were celebrating a special occasion and we visited Evenfall this past…

  • How to Use QR Codes to Promote Your Restaurant

    Qr Codes. You have probably seen them around. Do you know what they are and how to use them? QR Codes, short for “Quick Response Code” are the square black and white images that look like this: They can be scanned with a smartphone, and lead the user to a webpage without any typing. Go…

  • One reason my Emails get opened more than yours.

    I use a really simple way that helps me make my email newsletters more effective. It’s called segmentation. What is segmentation? Not all your customers are interested in the same things you offer. What appeals to one person may not matter at all to another. Segmentation is the act of dividing lists of people by…

  • Don’t Forget The Game

    A quick post today… major snowstorm here in Boston has got me busy. Remember the game you are playing: If you are marketing your restaurant, the same things appeal to people now as they always have, good food, social interaction, not having to cook, do the dishes, or all eat the same thing. People respond…

  • Marketing to the Calendar

    Its easy to get caught up in the technology, the latest Quora/hashable app du jour… and trust me I love them all, but you have to apply every thing you do to real life. Often times that means taking a step back and thinking, simple right? Well most of us get caught up in our…

  • The Year Ahead: Five Goals for Social Media Marketing

    It is natural to look at all the parts of your business operations at this time of year and make plans for where you want to go. So where should your Social Media efforts point in 2011? Most likely a ton of places, but there are some ideas and themes that you should make part…