Category: Make Local Sell Local
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Small Business Owner No No
When you have a Need to Know, you can’t only listen to yourself. I talk to people all the time about their small business, and strategy for competing well in their marketplace, but I have noticed a common theme. Often times these owners cite the reasons they can’t compete with one particular company or trend. They are upset…
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Local Business Marketing Plan
When you are marketing a local business online, you may feel like you are a tiny company fighting huge rivals at a disadvantage. It is true, you can not compete with a national company’s budget and resources… so what you need is an online marketing plan that leverages your advantages to put you on top.…
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Mini Marketing For Your Business
What the hell is Mini Marketing? Good question. I just made it up. No really I needed a name for the projects I am working on for my clients, that focus on local marketing, and I liked the sound of it. Here is an explanation of the mini marketing framework: Identify a Goal for your Marketing Messages,…
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Online Marketing, what if they don’t buy in?
Consequences for Small Business Owners and Employees We are still in transition, though well established, from traditional marketing medias to online digital medias. Yet for small business the transition to online marketing has a few major hurdles and some murky consequences for not clearing them. I am going to talk about them briefly here for…
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An Online Marketing Argument for Non-Believers
I am writing today to those of you who don’t think your business would benefit, or those who are not taking part in your companies inevitable involvement in online marketing. So if this is you, take a few moments and read on. Online Marketing Relies on the Interconnections between People Online The following explanation has…
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The Only Way to Put Your Business in the Center of Attention
The time to deny it, IS OVER, mobile internet rules the day. If you question this, do the following: Look at any child with your iPhone or iPad. Look at your spouse across the table from you. See what people are doing on the train. Check out what gets the attention of people in line…
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Videos Humanizes, Real is Captivating
In my previous post I wrote about how 2012 was going to be the year of video humanizing people, and advocated for it to become a part of a dedicated marketing plan. I have started with a few of my clients and I am excited to get more on the program as the year…