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Category: Food and Drink

  • Restaurants: Market to the Season

    What time of year is it now? From the picture of my garden you can tell it is very much still summer, but in this business your marketing should not be focused on just tomorrow but the next season. That means fall, and holiday party planning season. I know you are probably like me, trying…

  • Groupon: The Small Business Pimp

    I have been telling you for a long time that Groupon will fail, and that Groupon is Bad for Restaurants.I have taken the time to trace Groupon’s business plans, and to remind you that Groupon’s business plan is not sustainable long term. Yet what we most often hear about is how big their IPO is…

  • Interview with Restaurant Raps on the Pulse Network

    Yesterday I had the pleasure to speak with Michael Minichello on Restaurant Raps, a show about the restaurant business on the Pulse Network. We spoke about social media marketing for restaurants. Many thanks to the entire crew at the Pulse Network who were very friendly. It was cool to get shown around by Butch Stearns…

  • Optimize your Restaurant’s Landing Pages

    Shucks So you market your restaurant on facebook and twitter, you talk about your menu, your special event menus, your new drinks, the local oyster celebration you are taking part in… You link back to your website and sometimes your blog. You are really good at sharing new things each day, and you curate it…

  • Why People Matter

    In your quest to better market yourself or your business there are a few things that you can be sure of, whether offline or online, your success will in some part depend on your ability to develop a community around your offerings. Yes that is dangerously close to the mumbo jumbo that you read all…

  • Easter Ideas

    What are you doing to promote your Easter Day Offerings as the week starts? Do you have a page on your website explaining your hours, menu, and reservation policy? Do you have a schedule for sharing that page on your social profiles (Facebook etc)? Have you sent an email to your list with all this…

  • Still think I am crazy? Groupon will Fail.

    A while back I wrote a post, predicting that Groupon as we knew it then would not be a viable business. I was motivated by them turning down 6 Billion dollars from google, in what may turn out to be a disastrous business decision. At the time many many many people commented, tweeted, and refuted my claims. Most liked to consume…

  • A Blog is your Lynchpin

    A blog gives your business a voice, a chance to say what you do, and why. It gives you a chance today to explain these things and to have that message read at your audience’s leisure, to be found via Google and read well into the future, and to be available for you to share…