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Category: Tools

  • Small Business Online Marketing Blueprint

    Steps to a RockStar online Presence (part one) 1) Create or Invest in a Modern Well Designed Website that has conversion pages and easily updated information, as well as an email opt in for updates regarding your products or services. Your website can not be an ugly brochure online any longer, it is turning away…

  • The Great Facebook Like Hoax

    The Great Facebook Like Hoax

    One of the most common questions I run into from my clients is how can they get more Facebook LIKES. It’s an interesting smorgasbord of approaches you can find being used out there, but what ones are worth the effort and investment? Lets take a look. First let’s Get Real: Lets understand what Facebook (as…

  • Twitter: It’s Temporary Nature and Your Marketing

    I read and hear a lot of talk about how a Facebook post is worth more than a twitter post. That is worthless, time wasting, inconsequential analysis. Here is why: You are marketing a good or a service, to sell as much of it as you possibly can. So if your facebook marketing sells 90%…

  • What Do Only You Do?

    Its crazy but business owners often forget WHY customers come to them. Chances are you are one of them, I think about things like this all the time and occasionally I catch myself doing exactly that too. It is weird, and it is costly. Why do customers choose you? Is it your location, a skill…

  • Want to Use QR Codes? Two Critical Steps

    Qr codes get a lot of talk these days, they seem to be popping up everywhere and businesses and publications are in the process of integrating them into their signage, menus, marketing materials, and other printed media. I am assuming you know what a QR codes is at this point, and won’t waste any time…

  • Must Do Facebook Marketing Tactic

    Must Do Facebook Marketing Tactic

    There are strategies to achieve goals, and inside those strategies, there are tactics that help you accomplish them. Today lets focus on a tactic that will help you succeed in your strategy to market better on Facebook. Clean up your Facebook Stream I have written a few times about interaction being key to marketing success…

  • Still think I am crazy? Groupon will Fail.

    A while back I wrote a post, predicting that Groupon as we knew it then would not be a viable business. I was motivated by them turning down 6 Billion dollars from google, in what may turn out to be a disastrous business decision. At the time many many many people commented, tweeted, and refuted my claims. Most liked to consume…